How a visionary idea became a leading specialist in Europe for wheat-based products and related industry-specific, application-focused solutions.

How a consistent quality and brand strategy works 160 years, why hares play an important part in this, and what the Imperial Patent Office has to do with it.

'Three hares and three ears yet each hare has its own two ears': How Crespel & Deiters arrived at its logo and on the symbolism of the three hares.

"If you accept the changes happening in your time and face them with courage and vision, you will steer your company and its employees safely though all life's storms." (Credo of the founder of Crespel & Deiters)

It all started with the idea of simplifying everyday life for German housewives and became an exceptionally successful brand product in German history.

What does Crespel & Deiters taste like? Definitely wonderfully light and fluffy! For about 60 years, with its Three Hares wheat powder, the Ibbenbüren-based manufacturer has ensured that German cakes and pastries turn out perfectly.

Tastes just as good as it sounds: Pudinga. The crème powder has been one of the basic ingredients used in every German bakery since 1914.

New life arising from the fire: How, with plenty of courage and hard work, Crespel & Deiters turned the worst moment in the company's history into a future-oriented success.

How Crespel & Deiters successfully got itself and its employees through the War and inflation with a great deal of creativity and entrepreneurial spirit, and why, sometimes, happiness can also be found underground.

From the state of red soil to the state of horses: How Crespel & Deiters expands successfully from Westphalia to Lower Saxony during trying times.